Thursday, July 10, 2008

The Last Resort Pa, The difference maker!

If you utilize the internet you have heard the term search engine optimization, SEO. If you are an entrepreneur you probably get bombarded with the “Marketing in a Box” syndrome. Some self-proclaimed guru has the way to generate money for you utilizing the system that brought them millions! I wonder, if I found the secret to successful internet sales and marketing would I share it with my competitors so they have the same edge that I have? I wonder if Pepsi would share it with Coke? Maybe for $49!

What does this have to do with The Last Resort Pa and Drug and Alcohol Rehabilitation you may ask? Nothing! Well actually quite a bit. As we progress in expanding and bringing this service to more people we are working on that SEO stuff. However, what concerns me is the idea that our website needs to be optimized for Google, Yahoo, and search engines. What does that mean? In a nut-shell they suggest that a successful site should have an enormous amount of content on the topic, in our case “Drug and Alcohol Rehabilitation” and filled with the key words, like ‘Drug and Alcohol Rehabilitation”. We must make sure our site has what everyone else in our industry has but more of it! So we must add Drug and Alcohol Rehabilitation to our website www.TheLastResortPa.com everywhere you look.

Maybe I am an idealist but that just makes no sense to me. The Last Resort Pa is different. We believe in eradicating the terminology that is oppressive. Individuals that come to the center are not patients they are visitors our guests. They are participants! That may seem petty on the surface. But believe me when someone visits The Last Resort Pa, they leave with an individual game plan for life. They know the traps and they are prepared for them. They have set goals and they have developed a game plan to achieve them. They do not feel like they just came from a Drug and Alcohol Rehabilitation Program! They have experienced the foundation of their personal life long recovery process.

Success is the attainment of a worthy Goal or ideal. The self-development industry seems to focus on the attainment of money as the determinant factor for success. This is not a black and white phenomenon I am speaking about. It is implied in the message that the marketers use to get you to buy. Why? Because as much as “sex sells” so does making money! Creating massive wealth. Living the life of a rock star without the fame!

Successful recovery is the attainment of a worthy goal or ideal. To live a prosperous, clean and sober life focus on two objectives: 1) Family and personal goals. 2) Giving back to the still suffering and recently recovered addict & or alcoholic.

The Last Resort Pa, a Drug and Alcohol Rehabilitation Program? No, it is a place to begin to focus on the aspects of life that are necessary to live a prosperous, clean and sober life. But my SEO advisors say that we must make sure our website has those keywords like, “Drug and Alcohol Rehabilitation Program” throughout our website.

Not resolution but revolution… The medical model of treatment in a Drug and Alcohol Rehabilitation Program often focuses on the challenges and issues of alcoholism and drug addiction. At The Last Resort Pa, we suggest a revolution. Reframing how we see and interact within the world. Drug and Alcohol Rehabilitation must be reframed into a belief that “I am living my life, one day at a time striving towards the attainment of my worthy goals and ideals”. When an individual focuses on what they don’t want they will get more of what they don’t want.

I recognize that it seems impossible to control all of our thoughts. We have thousands of thoughts per hour. It sounds overwhelming. But there are techniques to redirect our thoughts when they begin to focus on what we do not want. A shift in your emotions can change what you focus on quickly. At The Last Resort Pa, for SEO purposes a Drug and Alcohol Rehabilitation Program, a guest will learn exactly how to shift those feelings into productive emotions that will attract more of what you want!

If you or a loved one is looking for a quality “Drug and Alcohol Rehabilitation Program” look no further. The Last Resort Pa is the place to be…

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